"When one is actually advanced in ecstatic love of Kṛṣṇa, he does not try to advertise himself. Instead, he endeavors more and more to render service to the Lord."
(Caitanya-caritāmṛta Antya 20.28, Purport)
"Tṛṇād api sunīcena taror api sahiṣṇunā. Although Vaiṣṇava knows everything, still he presents himself very humble, lower that the straw, humbler than the tree. Tṛṇād api sunīcena taror api sahiṣṇunā, amāninā, they don't..., the devotee does not claim any so-called popular respect, false respect. They go on with their Kṛṣṇa consciousness movement. Tṛṇād api sunīcena taror api sahiṣṇunā, amāninā, if anyone wants some honor, he gives everyone honor. For him, he does not want any honor."
(Srila Prabhupada Lecture, Bombay, January 9, 1973)
"We should not be very much anxious about being famous. Not, 'Oh, there is a great man who knows everything about spirit and who is perfect.' No. We should be very sincere to understand things as they are. We should not falsely claim which I am not."
(Srila Prabhupada Lecture, Montreal, October 25, 1968)
"So never we should think that 'I have become very big personality.' That was the instruction of my Guru Mahārāja, that baḍa vaiṣṇava—
'I am very big Vaiṣṇava. Everyone should come and obey my orders'—this is condemned position. The real position is one should be very humble and meek. Jñāne prayāsam udapāsya namanta eva. Namanta means humble. One should be prepared to learn from... Namanta eva san-mukhari... those who are pure devotee. From them one should be very much anxious to hear. That, the same thing, anyābhilāṣitā-śūnyaṁ. Who has no other desire in the material world except to serve Kṛṣṇa, he is pure devotee. So one should be anxious in humbleness to hear from such personality."
(Srila Prabhupada Lecture, Mayapur, February 10, 1976)
"So a disciple is always in deficiency before his spiritual master. Just like Caitanya Mahāprabhu says, guru more murkha dekhi karila śāśana (CC Adi 7.71). 'My spiritual master saw Me a fool number one. Therefore he has chastised Me.' So disciple should be always ready to be chastised. He should not think that he has become perfect. That is perfection. So long he thinks that he is not perfect—he's to be chastised—then he's perfect. And as soon as he thinks that he has become perfect, he's nonsense immediately, nonsense number one."
(Srila Prabhupada Morning Walk, Mayapur, April 8, 1975)
"So actually a devotee, because he is very sincere servant of Kṛṣṇa, so Kṛṣṇa wants to give credit to His devotee, although He is doing everything. Sarvasya cāhaṁ hṛdi sanniviṣṭo mattaḥ smṛtir jñānam apohanaṁ ca (BG 15.15). So always think like that... Do not try to take credit yourself. We should always remember that it is Kṛṣṇa's credit. He wants to do something at a certain time, and some of His servant is authorized to do that. That's all. Otherwise, whole credit goes to Kṛṣṇa. That is Kṛṣṇa consciousness."
(Srila Prabhupada Lecture, Bombay, January 19, 1975)
"This humbleness of the pure devotee, who is one hundred percent engaged in His service, puts the devotee of the Lord in a trance by which to realize everything, because to the sincere devotee of the Lord, the Lord reveals Himself, as stated in the Bhagavad-gītā (BG 10.10). The Lord, being the Lord of intelligence in everyone (even in the nondevotee), favors His devotee with proper intelligence so that automatically the pure devotee is enlightened with the factual truth about the Lord and His different energies. The Lord is revealed not by one's speculative power or by one's verbal jugglery over the Absolute Truth. Rather, He reveals Himself to a devotee when He is fully satisfied by the devotee's service attitude."
(Śrīmad-Bhāgavatam 2.4.21, Purport)
"So the point is that a devotee, even he does not want advertisement, Kṛṣṇa advertises him. Kṛṣṇa advertises him without his intention. Kṛṣṇa wants to see that His devotee is very much advertised as devotee."
(Srila Prabhupada Lecture, Delhi, November 16, 1971)
"We are not after titles and designations. Lord Caitanya made it a principle that we must teach by personal example. This is what I have tried to do. So if all of you my disciples do this, then the future of our movement will be glorious."
(Srila Prabhupada Letter, October 31, 1974)
"I am very pleased that you are assisting your godbrothers so nicely. Yes, this is our real position, to be servants of the servants of the servants. And by your quiet and humble attitude, you shall set the example of Vaisnava so that all may learn from you, and very soon their puffed-up attitude will disappear and they will come to you and seek your advice in matters."
(Srila Prabhupada Letter, February 4, 1972)