"In the material world we see that the ocean does not increase. But if one cultivates Krsna consciousness, then his transcendental bliss will simply increase. Anandambudhi-vardhanam. And I shall always remind everyone that the process is very simple. Anyone can chant, anywhere, without taxation or loss, but the gain is very great."
(Srila Prabhupada, Science of Self-Realization, Chapter 5)