"Dear Lord, when You appear in Your different incarnations, You take different names and forms according to different situations. Lord Krsna is Your name because You are all attractive; You are called Syamasundara because of Your transcendental beauty. Syama means blackish, yet they say that You are more beautiful than thousands of Cupids. Kandarpa-koti-kamaniya. Although You appear in a color which is compared to the blackish cloud, because You are transcendental Absolute, Your beauty is many many times more attractive than the delicate body of Cupid."
(Krsna, The Supreme Personality of Godhead, Chapter 2)