"Krsna is always remembered, and His name is always chanted by millions of devotees, but the devotees never become saturated. Instead of becoming disinterested in thinking of Krsna and in chanting His holy name, the devotees get newer and newer impetus to continue the process. Therefore Krsna is ever-fresh. Not only Krsna Himself, but also Krsna's knowledge is ever-fresh. The Bhagavad-gita, which was imparted 5,000 years ago, is still being read repeatedly by many, many men, and still new light is always being found in it. Therefore, Krsna and His name, fame, qualities -- and everything in relationship with Him -- is ever-fresh."