"Material world means everyone is falsely proud."
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"This is the disease. I am the richest, I am the powerful, I am the very intelligent. Everything I am. This is called ahankara. Ahankara-vimudhatma kartaham iti manyate. This false prestige, when one is absorbed in false things, he becomes vimudha... rascal. Ahankara-vimudhatma kartaham iti manyate. This is false prestige. We have to give up this false prestige. Ahankara must be there because you are reality. You are not false. Your body is false, but you are reality. And so, that realization must come. Aham brahmasmi."
Video produced by Sacisuta Dasa, Prabhupada's Wisdom Series.
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