(Click to enlarge painting of Lord Krishna and cows)
"Lord Kṛṣṇa is personally canvassing, 'Give up everything in this material world. Come to Me, and I shall give you all protection,' but we are not agreeable. We think, 'We are quite all right. Why should we surrender unto Kṛṣṇa and go back to His kingdom?' This is called illusion, or māyā. Everyone is satisfied with his standard of living, however abominable it may be."