(Click to enlarge photo of Srila Prabhupada)
Prabhupāda: Just like a body, beautiful body, lying down on the street, dead. Nobody cares. Because the life is not there. The spirit soul is not there. Nobody cares. Similarly, bhagavad-bhakti-hīnasya jātiḥ śāstraṁ japas tapaḥ.
Big nation. You Americans, you are big nation. But bhagavad-bhakti... There is no Kṛṣṇa consciousness. Jāti, big nation. Jāti means big nation. Bhagavad-bhakti-hīnasya jātiḥ japaḥ, their activities, tapaḥ, tapasya... They are trying to invent so many nice things, scientifically, mechanically. Or invented machine. Everything. Jātiḥ śāstraṁ japas tapaḥ. Activities, very methodical. On the road there is light arrangement. Everything is all right. But if it is less Kṛṣṇa consciousness, then it is... What is that? Aprāṇasyeva dehasya maṇḍanaṁ loka-rañjanam. Just like a dead body, if you decorate. A body, dead body, and you apply pomade and nice dress and scent. What is the meaning? Loka-rañjanam. Loka-rañjanam means you may please some of the people, "Oh, how you are decorating a dead body." But it has no meaning. It is useless waste of time. Similarly very nice arrangement, big nation, politics, everything, minus Kṛṣṇa consciousness is like that.
Aprāṇasyeva dehasya maṇḍanaṁ loka-rañjanam. Therefore your young men, young girls, they have become frustrated, in spite of all this arrangement, nice arrangement. There is no comparison of your country's arrangement. I am traveling all over the world. Such nice roads, such every... Everything nice. But why they are becoming frustrated and confused? Due to this aprāṇasya. There is no life. So life is Kṛṣṇa consciousness. So if you actually feel for your country, for your community, for your people, just spread this Kṛṣṇa consciousness. They're dying. You spread this Kṛṣṇa consciousness. They'll come again to life, and everything will be actually beautiful. That is my request. I came to your country with this mission, that "The American people, they are feeling frustration. If they take to Kṛṣṇa consciousness, they'll be happy, and others will be follow their example."
(Srila Prabhupada Lecture, Los Angeles, May 31, 1972)