"Here is Krishna. You love Him. You'll be happy."
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"The topmost charitable personality is giving krsna-prema. So the process is there and actually it is so happening all over the world. How the Christian priests are surprised that these boys, these Christian boys, or these Jewish boys, they never came to the church. They did not inquire even what is God. Now they've left everything and they are mad after God. How it is possible? How it is? Because we have adopted the process enunciated by Sri Caitanya Mahaprabhu. Therefore it has become easier. Otherwise to understand Krishna only, it will take millions of years simply to understand Krishna. And what to speak of becoming lover of Krishna. If I do not understand you, I cannot become your lover. You cannot love an unknown person. Is it possible? You must know him, you must behave with him, you must study him. You will study, then there is question of love. But Krishna, Caitanya Mahaprabhu, has given us such a nice process. Ceto darpana marjanam: By chanting Hare Krishna mantra -- immediately."
(Video produced by Sacisuta Dasa, Prabhupada's Wisdom Series.)
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