(Srila Prabhupada in New Vrindavan)
"So anyway, my appeal to you, American people, that you are considered to be the leader of all nations of the world. You should take this Krishna conscious movement very seriously. It is good for you. It is good for the whole world. It is individually, collectively, without any consideration of caste, creed, or color. Everyone can chant Hare Krishna, anyone and everyone, at home, on the street. There is no expenditure. Suppose while walking if you chant Hare Krishna, there is no loss, there is no expenditure, but you see how much you are profited by chanting Hare Krishna. This is practical. We don't say that 'You come to our temple and give us some subscription. Become our member.' That is a secondary question. Our primary movement is that everyone may take advantage of this movement and simply chant wherever possible, at home, at work, on the street, anywhere. There is no regulation where you have to chant and how you have to chant. It is spontaneous. Simply chant Hare Krishna, Hare Krishna, Krishna Krishna, Hare Hare/ Hare Rama, Hare Rama, Rama Rama, Hare Hare. There are only three words there: Hare, Krishna, and Rama, but they are adjusted in a different position. There are sixteen words. So it is not very difficult. You can make an experiment. The children also may take pleasure. We have got our records. If you play those records and chant with it, you will find a transcendental pleasure in you. These are facts. So our request to you, that you take this movement a little seriously, and you will be happy by grace of Krishna."
(Srila Prabhupada Lecture at a School, Montreal, June 11, 1968)