"Yes, we are fighting impersonalism and voidism with pure devotional service. Impersonalism and voidism kills the natural aptitude of devotion which is lying dormant in everyone's heart. Therefore we are printing books like our KRSNA book so that people may know it that the supreme absolute truth is a person.

The perfection of every living creature is to render transcendental loving service to that Supreme Person and thereby go back home, back to Godhead. Krishna has said in Bhagavad-gita that 'whoever explains my transcendental glories to others is most dear to me in this world and never will there be one more dear to me than he.'

So go on with your organization for distribution of my books through press and other modern media and Krishna will certainly be pleased upon you. We can use everything -- television, radio, movies, or whatever there may be -- to tell about Krishna and outside of devotional service all these modern paraphernalia are just so much rubbish."

(Srila Prabhupada letter, November 24, 1970)
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