(Click to enlarge photo of Srila Prabhupada)
"There are many philanthropists, humanitarianists, but the best philanthropist is he who can award the people in general Krishna Consciousness. Actually the sufferings of the whole world or the entire universe in material condition, is due to lack of Krishna Consciousness. Therefore, the best service to our brother is to awaken Krishna Consciousness."
(Srila Prabhupada Letter, June 7, 1968)
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