(Click to enlarge photo of His Divine Grace A.C. Bhaktivedanta Swami Prabhupada)
"All this eulogization about me, people, outsider, may think that 'This man is being flattered and he is hearing his own eulogization.' But that is not the fact. It is the test, how they are receiving the message sincerely and they (are) expressing their feeling. So it is going to the Supreme Personality of Godhead. As it has come through the channel of disciplic succession, all these praises will also reach to Kṛṣṇa through that disciplic succession. So it is not personal thing. These things are required. Just like in the military training, they are taught by the officers in a different way, in so many ways. Similarly, this is also training of Kṛṣṇa consciousness so that the feeling of pure consciousness will reach to Kṛṣṇa."