"Krsna, everyone is trying to love Krsna, but Krsna is trying to love somebody. Now how great She is. Just try to understand. Everyone, the whole world, the whole universe, all living entities, they are trying to love Krsna. Krsna-prema. Lord Caitanya describes, prema-pumartho mahan. And Rupa Gosvami described that "You are distributing krsna-prema." So krsna-prema is so valuable, but Krsna is after Radharani. Just see how Radharani is great. Just try to understand the greatness of Radharani. Therefore She is so great, and we have to offer our respect."
(Srila Prabhupada lecture, August 30, 1968, Montreal)