"So ladies and gentlemen, I thank you very much for your kindly participating in our, this Krsna consciousness movement. As you know, from the very name, 'Krsna consciousness,'... When this society was registered in 1966 in New York, some friend suggested that the society may be named as 'God consciousness.' Krsna, they thought that Krsna... In the dictionary also, it is said, 'Krsna is a Hindu god's name.' In English dictionary. But actually, if there is any name or if there any name can be fixed up for God, it is Krsna. God has practically no name. 'No name' means He has name, but nobody knows how many names He has. Yes, that is the way. Because God is unlimited, therefore His names must be also unlimited. You cannot fix up one name. Just like Krsna is sometimes called Yasoda-nandana, the son of Mother Yasoda. That is quite all right, because He played the part of son of Yasoda-ma. So Yasoda-nandana means son of Yasoda. Devaki-nandana, son of Devaki. Vasudeva-nandana, Nanda-nandana, Partha-sarathi. Partha-sarathi means He acted as the charioteer of Arjuna, Partha, the son of Prtha. Arjuna's mother's name was Prtha. So Arjuna's another name -- Partha. And because He acted as the charioteer of Partha, His name is Partha-sarathi. So actually, Krsna, or God, has many dealings with His many devotees, and that particular dealing may be called His name. Therefore... He has innumerable devotees, therefore He has innumerable names. You cannot fix up one name.
"But this Krsna name means 'all-attractive.' He attracts everyone. That is the real name, all-attractive. You have seen Krsna's picture. He is attractive to the animals, cows, calves, birds, bees, trees, plants, water, in Vrndavana. He's attractive to the cowherds boy. He's attractive to the gopis, He's attractive to Nanda Maharaja, He's attractive to the Pandavas. He's still attractive to the whole human society. Therefore, if any particular name can be given to God, that is Krsna."
(Srila Prabhupada lecture, Los Angeles, May 18, 1972)