"Just ask -- in any religious system, what is their conception of God?
Can anyone tell clearly? No one can tell. But we shall immediately say,
venum kvanantam ara vinda-dalayataksam
govindam adi-purusam tam aham bhajami
"'I worship Govinda, the primeval Lord, who is adept in playing on His flute, whose blooming eyes are like lotus petals, whose head is bedecked with a peacock's feather, whose figure of beauty is tinged with the hue of blue clouds, and whose unique loveliness charms millions of Cupids.' (Brahma-samhita 5.30) Immediately, we can give a description of God."
(Science of Self-Realization, Chapter 6)