Devotional Service is Voluntary
"I can only suggest, and wherever possible that can be applied, but I do not force anyone. After all, you are working so hard to please Krishna only out of love for me, so there can be no question of force if love is there. We should not ever try to force anyone or reduce our Society to an impersonal business exchange. This will kill everything. Our only purpose in every endeavor is simply to make advancement in spiritual life or in pleasing Krishna."

(Srila Prabhupada Letter, April 9, 1972)

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