(Sri Madan Mohan, Vancouver)
"If you want to forget Kṛṣṇa, He'll give you opportunity of māyā that you can..., you'll never remember Kṛṣṇa. You'll forget for good. And that is His kindness. 'You want to forget Me? All right. I give you so much facility that you'll never be able to remember Me.' Therefore the staunch atheist, however you argue with him, however you defeat him... Matir na kṛṣṇe parato svato vā. They cannot. They will not. Because Kṛṣṇa is arranging within: 'Forget. Don't accept it. Don't accept it.'
So this is going on. Sarvasya cāham hṛdi sanniviṣṭaḥ (BG 15.15). So for the nondevotees, He's giving facilities to forget. And for the devotees, who are sincerely seeking Kṛṣṇa's favor, Kṛṣṇa's service, He's giving memorization: 'Yes, you do like this. Do like this.' Why does He so? That is also explained, ye yathā māṁ prapadyante: (BG 15.15) 'As you want Me... If you want Me, to forget, I give you facility to forget. And if you want Me, to serve, I give you facility to serve.' That is neutrality. That is God. The rascal says, 'Why God has made one devotee and another nondevotee?' No. Not God has made. You wanted to become nondevotee? He has made you nondevotee: 'All right, you become rascal number one nondevotee.' And if you want to be devotee? 'All right, I'll make you first-class devotee.' That is God. Whatever you want, you get facility. So this is very nice. Simply if we have actually understood our relationship with Kṛṣṇa, and if we try to serve Him sincerely, then Kṛṣṇa will give you all facilities. He'll give you intelligence."
(Srila Prabhupada Lecture, Hawaii, March 24, 1969)