(Click to enlarge photo of Srila Prabhupada chanting to Radha London-Isvara, 1969)
Devotee: How can a person with all material desires develop desire to love Kṛṣṇa?
Prabhupāda: Material means that you love more Kṛṣṇa, automatically material desires will be finished. Because you do not love Kṛṣṇa cent percent, therefore material desires. The balance is filled up by material desires. Just like in a glass there is some ink, and if you fill up with water, the full glass, the ink will vanish; there will be no more ink. It will be all, all white. This is the way. Bhaktiḥ pareśānubhavo viraktir anyatra syāt (SB 11.2.42). To love Kṛṣṇa means you have no more material desire. The percentage you are lacking Kṛṣṇa love, the percentage material desires are there. Ye yathā māṁ prapadyante (BG 4.11). If you love Kṛṣṇa ten percent, then ninety percent material desires. And if you love Kṛṣṇa ninety percent, ten percent material desires. And if you love Kṛṣṇa cent percent, there is no material desire. This is the way. So if you love Kṛṣṇa twenty-four hours, cent percent, simply thinking of Kṛṣṇa and offering obeisances, worshiping, then where is the possibility of material desires? There is no possibility.
So the process is very simple: man-manā bhava mad-bhaktaḥ. And all other things, they will come automatically. Actually, Kṛṣṇa is supplying everything. Kṛṣṇa is supplying this grass. The animal will eat, and the animal will supply you milk. You'll drink the milk. So Kṛṣṇa is supplying. Everything is being supplied by Kṛṣṇa, actually, but because we do not know Kṛṣṇa and do not love Kṛṣṇa, cannot understand. But supply is being made by Kṛṣṇa, yoga-kṣemaṁ vahāmy aham (BG 9.22), even for the nondevotees. So what to speak of the devotee? It automatically comes. This is the way. So the point is there is no difficulty to become Kṛṣṇa conscious, and the result is so big that mām evaiṣyasi asaṁśayaḥ (BG 18.68). Yad gatvā na nivartante tad dhāma paramaṁ mama (BG 15.6). So for such great benefit of life, if you simply think of Kṛṣṇa and become His devotee, why shall I lose this opportunity?
(Srila Prabhupada Lecture, New Mayapur, France, August 3, 1976)