"Vedic literature states that there is nothing superior to the abode of the Supreme Godhead, and that that abode is the ultimate destination. When one attains to it, he never returns to the material world. Krishna's supreme abode and Krishna Himself are nondifferent, being of the same quality. On this earth, Vrindavana, ninety miles southeast of Delhi, is a replica of that supreme Goloka Vrindavana located in the spiritual sky. When Krishna descended on this earth, He sported on that particular tract of land known as Vrindavana in the district of Mathura, India."
(Bhagavad-gita As It Is 8.21, Purport)
"Vrindavana-dhama is non-different from Krishna because the name, form, fame and place where the Lord manifests are all identical with the Lord as absolute knowledge. Therefore, Vrindavana-dhama is as worshipable as the Lord."
"In Vrndavana you see now, every temple, as soon as there is four o'clock, the ding-dong bell immediately begins. People can rise early in the morning, take bath in the Yamuna and visit the Deities in the temple. There is no necessity of passing M.A. examination, taking B.A. degree for devotional service. Simply you have to follow the regulative principles. Then automatically you'll become spiritualized. Very simple method. Vrindavana is specially meant for that purpose. Why people come to Vrindavana? To take the advantage. Here the atmosphere is surcharged with devotional service. We should take advantage of it."
(Srila Prabhupada Lecture, Vrindavana, November 13, 1972)
"When I first came in Vrindavana I stayed in the Kesi-ghata. That is very palatial building. My room was as big as this. Yes, as big. Plus one side room, plus one entrance room. I was paying fifteen rupees. And I could see whole Vrindavana, Yamuna, from the top my house. It was very nice, very palatial."
(Srila Prabhupada Conversation, Vrindavana, November 20, 1976)
"The idea is that one gopi is advising another gopi, 'My dear friend, there is one boy, His name is Govinda. He is standing on the bank of Yamuna near the Kesi-ghata, and He's playing on His flute. And He's so beautiful that especially during full moon night, please do not go there.' Why? 'Now, because if you have got intention to enjoy in this material world with your family members, wife, children, husband, please do not go there.' Smeran bhangi-traya-paricitam saci-vistirna-drstim. Bhangi-traya: Krishna always stands in three-curved way with His flute. That is Krishna's tri-bhanga-murari.Tri-bhanga. Three places, He is bent. So... 'If you think that you will enjoy more your life in this material world, then you do not go there. You do not go there.' The idea is that if you once see Krishna, then you will forget all this nonsense material enjoyment. That is seeing Krishna. No more."
(Srila Prabhupada Lecture, Los Angeles, August 15, 1972)
"So out of these three places, Vrindavana-dhama is the most important. That is the confidential home of Krishna. Just like a businessman might have many places for his business activities, but his home is different from all this business. He may live in the countryside in a cottage, but he may be a very big businessman. Similarly Krishna, although He's all-powerful, He lives at Vrindavana in the gardenlike city. Not city; a tract of land. A small city is there now. They have named Vrindavana. But Vrindavana's not that small city. It is a tract of land about eighty-four miles. So it is full of gardens and full of nice places. Anywhere you go, you will find something wonderful to see. There are many trees and fruits and flowers, many varieties of birds, and the cranes on the Yamuna side. Each and every place is remembering Krishna. If you go there you'll find that 'Krishna is... Somewhere He was playing. I must find out.' It is such nice place. So Vrindavana is the most confidential part of Krishna's abode."
(Srila Prabhupada Lecture, New York, January 4, 1967)
"Of all the gopis, Radharani is the dearmost. Similarly, the lake known as Radha-kunda is very dear to the Lord because it is very dear to Srimati Radharani."
"The damsels of Vrindavana, the gopis, are super goddesses of fortune. The enjoyer in Vrindavana is the Supreme Personality of Godhead Krishna. The trees there are all wish-fulfilling trees, and the land is made of transcendental touchstone. The water is all nectar, the talking is singing, the walking is dancing, and the constant companion of Krishna is His flute. The effulgence of transcendental bliss is experienced everywhere. Therefore Vrindavana-dhama is the only relishable abode."
"Vrindavana, everything is attracted with Krishna. That is Vrindavana. The animals, the trees, the flowers, the land and the cowherd boys, the elderly cowherds men, Nanda Maharaja and others -- all are attracted to Krishna. This is Vrindavana. The Yamuna water -- everything. Fruits, flowers and everything. That is Vrindavana. So Krishna is the center of attraction. You might have read that when Brahma stolen all Krishna's associates, so He created Himself again all of them, and everyone was feeling more attracted by Krishna. So this is natural. This is not unnatural. Our position is, natural position is, to be attracted by Krishna. If we do not become attracted by Krishna, that is unnatural. And to become attracted by Krishna, that is not unnatural. That is natural."
(Srila Prabhupada Lecture, Los Angeles, June 20, 1975)
"Wherever he may be, one must always think about life in Vraja-dhama and about following in the footsteps of a particular devotee in the service of the Lord."