(Srila Prabhupada on the font page of The East Village Other, 1966)
"So the point is that a devotee, even he does not want advertisement, Kṛṣṇa advertises him. Kṛṣṇa advertises him without his intention. Kṛṣṇa wants to see that His devotee is very much advertised as devotee. Therefore, when Caitanya Mahāprabhu was talking with Rāmānanda Rāya that 'Who is the most famous man?' Caitanya Mahāprabhu inquired, asked this question from Rāmānanda Rāya. He answered, 'He is the most famous man who is known as a great devotee of Kṛṣṇa. He is the most famous man.' "
(Srila Prabhupada Lecture, Delhi, November 16, 1971)