"People say so much about me, that I have done some wonderful thing. But I say that I am not a magician. I'm not a magician. My only credit is that I am presenting Kṛṣṇa as He is. That's all. I am not diluting Kṛṣṇa. That is not my business. And therefore, because it is pure, pure ghee, therefore everyone accepts. And if you place dalda (oil), mixing with ghee some rascal thing, then nobody will accept. Therefore, so many swamis went before me in the Western countries, and they presented adulterated, and there was not a single person became a kṛṣṇa-bhakta. Now, by thousands they are becoming. Why? Because it is presented pure thing. Pure thing will be accepted everywhere. I give this example. In a, in Delhi, there is... I have seen. One, there is confectioner's shop. He rigidly prepares in pure ghee all the sweetmeats. So you'll find always hundreds of customers there. And there are by the side of that... Dalda manufacture. It is not... People are still prepared to pay sufficiently if you give pure thing. So our this Kṛṣṇa consciousness movement is presenting Bhagavad-gītā as it is. We have not manufactured anything. While I started this movement in America, some friend suggested that 'You are writing "International Society for Krishna Consciousness." Why not make it "God consciousness." It will be accepted by everyone.' God is Kṛṣṇa. There must, there must be clearly stated: 'Krishna consciousness.' I don't mind if nobody accepts it, but there must be 'Kṛṣṇa.'

So actually it is very happy that Western countries, they are accepting Kṛṣṇa. Why not? Kṛṣṇa is for everyone. Kṛṣṇa is the Supreme Personality of Godhead. He says, ahaṁ bīja-pradaḥ pitā, sarva-yoniṣu kaunteya: (BG 14.4) 'In all forms of life, the living entities, they are My part and parcel. They are my sons. I am the father, original.' Bīja-pradaḥ pitā. So why Kṛṣṇa will not be accepted? And actually that is happening. They are coming from different groups, but because every one of us is Kṛṣṇa's son, Kṛṣṇa's part and parcel, therefore simply it requires a little attentive hearing about Kṛṣṇa. Śravaṇādi-śuddha-citte karaye udaya. Sevonmukhe hi jihvādau svayam eva sphuraty adhaḥ (Brs. 1.2.234). In the Caitanya-caritāmṛta it is said, śravaṇādi-śuddha-citte karaye udaya (CC Madhya 22.107). Kṛṣṇa is there, in everyone's heart. Īśvaraḥ sarva-bhūtānām (BG 18.61). But we do not know. But Kṛṣṇa and Kṛṣṇa consciousness can be awakened simply by hearing from the realized person."

(Srila Prabhupada Lecture, Hyderabad, November 30, 1972)
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