(Click to enlarge painting of Radha-Krishna in the spiritual sky)
"You have to receive through the channel of paramparā system, bhakti. Evaṁ paramparā-prāptam imaṁ rājarṣayo viduḥ (BG 4.2). Paramparā. Ādau gurvāśrayam. Therefore we have to accept a guru who is coming in the paramparā. Just like Arjuna. Arjuna, he is paramparā. Because the paramparā was lost, Kṛṣṇa again said Bhagavad-gītā to Arjuna. So as Arjuna understood, if you understand Bhagavad-gītā, as Arjuna understood, if you understand Kṛṣṇa, then your understanding of Kṛṣṇa is perfect. And if you invent some imaginary meaning, then you are śrama eva hi kevalam, waste of time.
So don't do that. Try to understand Kṛṣṇa as He is, as He speaks Himself about Himself, that 'I am like this.' What is the difficulty? If Kṛṣṇa says, if God says, 'I am like this,' why you are manufacturing ways and means to understand God, uselessly wasting time? God is giving His name, God is giving His address, God is giving His activities. Everything is there. Why don't you understand God? Why you are researching? This is called śrama eva hi...
dharmaḥ svanuṣṭhitaḥ puṁsāṁ
notpādayed ratiṁ yadi
śrama eva hi kevalam
So don't waste time in searching out what is God. God is canvassing you, 'I am God, here.' Bhaktyā sa... Man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65).
So this Kṛṣṇa consciousness movement is not a manufactured way. It is simply the standard. Kṛṣṇa says, man-manā bhava mad-bhakto mad-yājī māṁ namaskuru. We are preaching this philosophy. It is not difficult. Anyone can do it. Anyone can do it. It is not that I am playing something wonderful. What wonderful? They talk about this, that I have done something wonderful. I do not know any wonderful thing. I only know to present Kṛṣṇa as He is. That's all. This is the secret. So anyone can understand Kṛṣṇa as He is from Bhagavad-gītā or from Śrīmad-Bhāgavatam. Why do they search out? Why they should invent some means? This is useless waste of time."
(Srila Prabhupada Lecture, Delhi, November 18, 1973)