(Click to enlarge photo of Madan Mohan, the Enchanter of Cupid.)
"So this is the technique of Kṛṣṇa consciousness, that if you learn how to love Kṛṣṇa, then you will love everything. Otherwise, your love will be localized and you will be frustrated. It is most scientific. And our process is very simple: chant Hare Kṛṣṇa. That's all. Kṛṣṇa and Kṛṣṇa name—nondifferent. So chanting Hare Kṛṣṇa means you are associating with Kṛṣṇa. That means you are directly in touch with the root of everything. So by advancing in love for Kṛṣṇa, you can love your society, your country, your community, your family, your husband, your wife, your children, your friend—everything, complete, pūrṇam. Pūrṇam adaḥ pūrṇam idaṁ pūrṇāt pūrṇam udacyate, pūrṇasya pūrṇam ādāya. And that love will never be, I mean to say, ended. Pūrṇa. Love of Kṛṣṇa is so complete that you go on distributing this love; it will never be expended. It will remain the same stock."
(Srila Prabhupada Lecture, London, August 11, 1971)