"The Lord is very kind to the living entities because they are His sons. Lord Krsna declares in Bhagavad-gita, "sarva-yonisu... aham bija prada pita."
"I am the father of all." Of course there are all types of living entities according to their karmas, but here the Lord claims that He is the father of all of them. Therefore the Lord descends to reclaim all of these fallen, conditioned souls to call them back to the sanatana eternal sky so that
the sanatana living entities may regain their eternal sanatana positions in eternal association with the Lord. The Lord comes Himself in different incarnations, or He sends His confidential servants as sons or His associates or acaryas to reclaim the conditioned souls."