"I beg to submit herewith that by the Grace of Shri Krishna through His mercy personified -- my spiritual master, I have realised it most thoroughly that going 'Back to Godhead' is the highest privilege of mankind and that is the supreme perfection of human life.
"Unfortunately, the present day human civilization is very much attracted with the beauty of Apara Prakriti the illusory material Nature and as such they are over-powered by a demoniac form of propensity in the atheistic set up of civilization manifested in the matter of sense gratification. This tendency is dangerously harmful to the real progress of life.
"The aim of life should be to make a sincere effort to go 'Back to Godhead' but contrary to this, the tendency is to go back to hell or in the cycle of evolutionary animal life as it is described in the 16th chapter of Bhagwat Geeta.
"Please therefore save them from the great falldown. Believe me or not, I have got the clue of going 'Back to Godhead' just after leaving my present material body and in order to take along with me all my contemporary men and women of the world, I have started my paper 'Back to Godhead' as one means to the way.
"Please do not think of me as an wonderful or mad man when I say that I shall go 'Back to Godhead' after leaving my present material body! It is quite possible for everyone and all of us."
(Srila Prabhupada letter to Dr. Rajendra Prasad, the first President of India, November 21, 1956)