"Love of Godhead is dormant in every living entity, and the entire process of devotional service unto the Lord is meant for awakening this dormant, eternal love of Godhead. But there are degrees of such transcendental awakening. Those whose love of God is awakened to the fullest extent go back to the Goloka Vrindavana planet in the spiritual sky, whereas persons who have just awakened to love of Godhead by accident or association are transferred to the Vaikuntha planets. Essentially there is no material difference between Goloka and Vaikuntha, but in the Vaikunthas the Lord is served in unlimited opulence, whereas in Goloka the Lord is served in natural affection.
"This love of God is awakened by the association of pure devotees of the Lord."