"So our program is to worship with love and devotion Govinda, the original person. Govindam adi-purusam. This is Krsna consciousness. We are teaching people to love Krsna, that's all. Our program is to love, to place your love in the proper place. That is our program. Everyone wants to love, but he is being frustrated on account of his love being misplaced. People do not understand it. They are being taught, 'First of all, you love your body.' Then little extended, 'You love your father and mother.' Then 'Love your brother and sister.' Then 'Love your society, love your country, love the whole human society, humanity.' But all this extended love, so-called love, will not give you satisfaction unless you reach to the point to love Krsna. Then you'll be satisfied."
(Srila Prabhupada lecture, September 30, 1968)
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