"This Krishna consciousness movement is meant for the purpose of understanding God. The spiritual master is the living representative of Krishna who helps externally, and Krishna as Supersoul helps internally. The living entity can take advantage of such guidance and make his life successful. We have published Bhagavad-gita As It Is, Teachings of Lord Caitanya, Srimad-Bhagavatam, Krishna and The Nectar of Devotion. We are also publishing our magazine Back to Godhead every month in many languages. Our mission is to save human society from the pitfalls of incarnating again in the cycle of birth and death."