(Srila Prabhupada offering arotika to Radha Gokulananda, Bhaktivedanta Manor, 1973)
Devotee: Why are you teaching Rādhā-Kṛṣṇa consciousness?
Prabhupāda: Because you have forgotten. That is your natural position. You have forgotten the service of Rādhā-Kṛṣṇa, therefore you have become the service of māyā. You are servant of māyā, your senses. Therefore I am teaching, that "You are serving your senses, now you turn your service to Rādhā and Kṛṣṇa, you'll be happy."
Service you have to render. Either Rādhā-Kṛṣṇa or māyā, illusion, senses. Everybody is serving to the senses. Is it not? But he's not satisfied. He cannot be satisfied. Therefore I am giving them the right information—that service you have to render. But instead of serving your senses, please serve Rādhā-Kṛṣṇa, then you'll be happy.
Your position of servant remains the same, but I'm offering a good service. If you don't serve Rādhā-Kṛṣṇa, then you have to serve your senses, māyā. So your service position will remain even if you don't serve Rādhā-Kṛṣṇa. Therefore the best instruction is that instead of serving your senses, your whims, please serve Rādhā-Kṛṣṇa, you'll be happy. That's all.
(Srila Prabhupada Lecture, Los Angeles, February 21, 1969)