(Click to enlarge photo of Srila Prabhupada preaching the Absolute Truth)
"Guru means one who has seen the Absolute Truth. That is guru. Tattva-darśinaḥ, tattva means the Absolute Truth, and darśinaḥ, one who has seen. So this movement, our Kṛṣṇa consciousness movement, is for this purpose, to see the Absolute Truth, to understand the Absolute Truth, to know the problems of life and how to make a solution. These things are our subject matter. Our subject matter is not material things, that somehow or other you get a car and a good apartment and a good wife, then all your problems solved. No. That is not solution of problems. The real problem is how to stop your death. That is the real problem. But because it is very difficult subject matter, nobody touches it. 'Oh, death—we shall peacefully die.' But nobody peacefully dies. If I take a dagger and I say, 'Now die peacefully,' (laughter) the whole peaceful condition finished immediately. He will cry. So these are nonsense, if somebody says, 'I will die peacefully.' Nobody dies peacefully, that is not possible. Therefore death is a problem. Birth is also a problem. Nobody is peaceful while within the womb of the mother. It is packed-up, airtight condition, and nowadays there is risk of being killed also. So there is no question of peacefulness, birth and death. And then old age. Just like I am old man, so many troubles I have got. So old age. And disease, everyone has got experience, even headache is sufficient to give you trouble. The real problem is this: birth, death, old age and disease. That is the statement given by Kṛṣṇa, that janma-mṛtyu-jarā-vyādhi duḥkha-doṣānudarśanam (BG 13.9). If you are intelligent, you should take up these four problems of life as very dangerous.
So they have no knowledge; therefore they avoid these questions. But we take up these questions very seriously. That is the difference between other movement and Kṛṣṇa consciousness movement. Our movement is how to solve these problems."
(Srila Prabhupada Lecture, Baltimore, July 7, 1976)