(Click to enlarge vintage photo of beautiful Madan Mohan, Vancouver)
"Kṛṣṇa is known as Madana-mohana because He conquers the mind of Cupid. He is also known as Madana-mohana due to His bestowing favors upon the damsels of Vraja and accepting their devotional service. After conquering Cupid's pride, the Lord engages in the rāsa dance as the new Cupid. He is also known as Madana-mohana because of His ability to conquer the minds of women with His five arrows of form, taste, smell, sound and touch. The pearls of the necklace hanging on Kṛṣṇa's neck are as white as ducks, and the peacock feather decorating His head is colored like a rainbow. His yellow garment is like lightning in the sky, and Kṛṣṇa Himself is like a newly arrived cloud. The gopīs are like food grains in the field, and when the cloud pours rain on those grains, it appears that Kṛṣṇa is nourishing the hearts of the gopīs by calling down His pastime rain of mercy. Indeed, ducks fly in the sky during the rainy season, and rainbows can also be seen at that time. Kṛṣṇa freely moves among His friends as a cowherd boy in Vṛndāvana, and when He plays His flute, all living creatures, mobile and immobile, are overwhelmed with ecstasy. They quiver, and tears flow from their eyes.
Kṛṣṇa's conjugal love is the summit of His various opulences. He is the master of all riches, all strength, all fame, all beauty, all knowledge and all renunciation, and out of these, His perfect beauty is His conjugal attraction. Such perfect conjugal beauty eternally exists only in the form of Kṛṣṇa, whereas His other opulences are present in His Nārāyaṇa form.
As Lord Caitanya described the superexcellence of Kṛṣṇa's conjugal attraction, He felt transcendental ecstasy, and, catching the hands of Sanātana Gosvāmī, He began to proclaim how fortunate the damsels of Vraja were, reciting a verse from Śrīmad-Bhāgavatam (10.44.14):
gopyas tapaḥ kim acaran yad amuṣya rūpaṁ
lāvaṇya-sāram asamordhvam ananya-siddham
dṛgbhiḥ pibanty anusavābhinavaṁ durāpam
ekānta-dhāma yaśasaḥśriya aiśvarasya
What great penance and austerities the damsels of Vṛndāvana must have undergone, for they are able to drink the nectar of Kṛṣṇa, who is all beauty, all strength, all riches and all fame, and who is the essence of all beautiful bodily luster.'
The body of Kṛṣṇa, the ocean of the eternal beauty of youth, can be seen to move in waves of beauty, and there is a whirlwind at the sound of His flute. Those waves and that whirlwind make the hearts of the gopīs flutter like dry leaves on trees, and when those leaves fall down at Kṛṣṇa's lotus feet, they can never rise up again. There is no beauty to compare with that of Kṛṣṇa, who is the origin of Nārāyaṇa and all other incarnations, for no one possesses beauty equal to or greater than Kṛṣṇa's. Otherwise, why would the goddess of fortune, the constant companion of Nārāyaṇa, give up His association and engage herself in penance to gain the association of Kṛṣṇa? Such is the superexcellent beauty of Kṛṣṇa, the everlasting mine of all beauty. It is from that beauty that all other beautiful things emanate."
(Teachings of Lord Caitanya, Chapter 10)