"Why don't you try for this? And Kṛṣṇa assures, mad-yājino 'pi yānti mām.
yānti deva-vratā devān
pitṝn yānti pitṛ-vratāḥ
bhūtāni yānti bhūtejyā
yānti mad-yājino 'pi mām
(Those who worship the demigods will take birth among the demigods; those who worship ghosts and spirits will take birth among such beings; those who worship ancestors go to the ancestors; and those who worship Me will live with Me.)
So when there is facility, you can go to this kingdom of God. Why don't you...? Just like a student studies very faithfully, taking so much pains. Why? He expects that 'Somehow or other, if I can pass this examination, I will get a very nice job, good salary, and live very happily.' Everyone hopes like that. A businessman works so hard day and night with the hope that 'At the end of my life, if I get a good balance, bank balance, then I shall live peacefully without any botheration.' So everyone hopes like that for future. But what is this civilization? They have no future hope. The rascal professors, they say..., he is saying that 'After death everything is finished.' After death everything finished—why? Why there are so many varieties of life? After death there is life. But you do not know what is that life. That is your ignorance. Here is a chance, Kṛṣṇa consciousness movement, that you get next life very good life. If you complete, you go to Vaikuṇṭha and get life like this. If you don't complete, if you are so unfortunate that you cannot complete one life, that is unfortunate. Why you... So then you get chance to get your birth as a human being in very rich family, in very pious family. That chance is again given so that you can revive your, again, Kṛṣṇa consciousness.
So those who have taken to Kṛṣṇa consciousness, it is a chance. You had previously some advantage of executing this Kṛṣṇa consciousness. Somehow or other, you could not... Not you or you—all of us, we could not. So Kṛṣṇa has given another chance. So don't miss this chance. Make it complete. Make it complete and go to Vaikuṇṭha or Kṛṣṇaloka. Such a nice proposal. Where it is? Who can give this? Therefore Rūpa Gosvāmī adored Lord Caitanya Mahāprabhu, namo mahā-vadānyāya kṛṣṇa-prema-pradāya te: (CC Madhya 19.53). 'Oh, You are the greatest of the munificent.' Namo mahā... Vadānya means the greatest munificent, who gives charity in the greatest... So Caitanya Mahāprabhu is giving that. What is that? Kṛṣṇa-prema. Simply by loving Kṛṣṇa, you are promoted. This is the greatest gift. The human society is so rascal, they cannot understand what is this Kṛṣṇa consciousness movement. The greatest gift to the human society given by Lord Caitanya Mahāprabhu. So those who are intelligent, those who have taken to this Kṛṣṇa consciousness movement, they should be very serious to execute the, I mean to say, program. Very nice. We should always pray to Kṛṣṇa that 'Kṛṣṇa, You have given this chance. Please have Your grace upon me—I may not miss it. By māyā's influence I may not miss it. You have given me so great chance.' This should be our business. If you have got to pray anything... Just like Caitanya Mahāprabhu prayed,
na dhanaṁ na janaṁ na sundarīṁ
kavitāṁ vā jagadīśa kāmaye
mama janmani janmanīśvare
bhavatād bhaktir ahaitukī tvayi
'Simply I may remain a faithful devotee of Your...' That's all, without any reason, without any cause, causeless. This should be our vow. If we, taking to Kṛṣṇa consciousness, if we want to make some material asset, then we are cutting our throat, suicidal. The only prayer should be how to remain a pure devotee. If we remain a pure devotee, there is chance. Anyābhilāṣitā-śūnyam (Brs. 1.1.11). Because Kṛṣṇa, He is so kind, at the same time so strict also. Strict. If you have got a pinch of material desire, you cannot go to Vaikuṇṭha. You cannot go. Therefore niṣkiñcanānām. You have to become completely niṣkiñcana, nothing wanted of this material world. That is called tapasya. Anyābhilāṣitā-śūnyam. If you want to utilize Kṛṣṇa... You can utilize. If you want kingdom, Kṛṣṇa will give you kingdom. That is not very difficult for Him. Kṛṣṇa can give you liberation, to merge in His effulgence. That also Kṛṣṇa will give. But it is very difficult to get Kṛṣṇa's service, very difficult. Kṛṣṇa will give you everything, whatever you want. By Kṛṣṇa conscious, being Kṛṣṇa conscious, by rendering devotional service, if you want to have some material profit, Kṛṣṇa will give you. Kṛṣṇa will give you. That is not very difficult thing for Kṛṣṇa. If you want to merge in His existence—the Māyāvādīs—all right, you can get it. But that it not real profit. Real profit is here described, in Vaikuṇṭha, how they are face to face seeing the Supreme Personality of Godhead, having the same body, and same ornaments, same opulence, everything same. Sārūpya, sālokya, sāyujya. Sāyujya is damn rascals. Sāyujya-mukti, never, merging, never, no Vaiṣṇava will take. But sārūpya, so far our Gauḍīya Vaiṣṇava is concerned, they do not want even this sārūpya, same bodily feature. They don't want anything. They simply want how to serve Kṛṣṇa. That's all."
(Srila Prabhupada Lecture, Tokyo, April 27, 1972)