(Click to enlarge photo of all-merciful Srila Prabhupada.)
"Your second question: Is there any particular reason why some spirit souls become directed toward Krsna Consciousness in the first place? How does one get on the progressive path of elevation to Krsna Consciousness? The answer is that it is by the mercy of the Lord that one comes in contact with a Spiritual Master Who can revive the dormant Krsna consciousness of the conditioned soul. Krsna is always merciful and He comes Himself, He leaves behind Him instruction like the Bhagavad Gita, etc. and He sends His representative, the Spiritual Master. In this way the merciful propaganda is going on.
Every individual soul has got the discriminating power, so those who are pious they take advantage of this opportunity of the mercy of the Lord. But both pious and impious souls are being convinced by this Krsna consciousness movement. The human being is supposed to be intelligent more than the animals, so the intelligent persons or pious persons are coming in contact with Krsna consciousness."