(Srila Prabhupada at 26 Second Avenue, New York, 1966)
"So seeing God is not difficult, but we have to prepare our eyes. And how that eye is prepared, that is stated in the Vedic literature, that if you kindly smear your eyeball with the ointment of love... There is an ointment. Of course, it is not available in the drug shop. (laughter) You have to prepare that ointment. You have to prepare that eye ointment… love, love ointment. And if you smear with that love ointment your eyes, then you can see Kṛṣṇa always. Premāñjana-cchurita-bhakti-vilocanena santaḥ sadaiva (BS 5.38). Sadaiva means always. Always. Not a single moment you are without Kṛṣṇa."
(Srila Prabhupada Lecture, New York, July 27, 1966)