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(Srila Prabhupada's first Bhagavatam was printed at the O.K. Press in Delhi, 1962)

"First of all, let me offer my humble, respectful obeisances unto the lotus feet of my spiritual master, His Divine Grace Śrī Śrīmad Bhaktisiddhānta Sarasvatī Gosvāmī Prabhupāda. Sometime in the year 1935 when His Divine Grace was staying at Rādhā-kuṇḍa, I went to see him from Bombay. At that time, he gave me many important instructions in regard to constructing temples and publishing books. He personally told me that publishing books is more important than constructing temples. Of course, those same instructions remained within my mind for many years. In 1944 I began publishing my Back to Godhead, and when I retired from family life in 1958 I began publishing Śrīmad-Bhāgavatam in Delhi. When three parts of Śrīmad-Bhāgavatam had been published in India, I then started for the United States of America on the thirteenth of August, 1965."

(Śrīmad-Bhāgavatam 8.1, Summary)

"My Guru Mahārāja used to say that this press is bṛhad-mṛdaṅga. Bṛhat means bigger, at large, bigger mṛdaṅga, bigger. Just like we are playing mṛdaṅga. This mṛdaṅga can be vibrated in the neighboring quarter, but our mṛdaṅga, Back to Godhead, that will go far, far away. So therefore this press was considered by my Guru Mahārāja as bṛhad-mṛdaṅga. He said. You'll find in the picture: there is this mṛdaṅga and press. He was very much fond of press. In the very beginning of his, this life, he started one press. You'll find in his life a small press."

(Srila Prabhupada Lecture, New Vrindavan, June 11, 1969)

"This book distribution, that was my Guru Maharaja's purpose. He said that I have got so many temples and now in Calcutta I have got a marble temple, but I would have wished that if by selling the marbles I could publish and distribute books. Now by the mercy of His Divine Grace Sri Srimad Bhaktisiddhanta Sarasvati Gosvami Maharaja Prabhupada I am doing both by the co-operation of my American disciples. I am constructing so many marble temples and I am distributing so many books on Krsna consciousness. This does not mean that I am excelling my Guru Maharaja, but it is the mercy of my Guru Maharaja that he is giving me the facility for doing both."

(Srila Prabhupada Letter, November 14, 1975)

"My Guru Maharaj used to say that these literature are the 'Brhat Mrdunga,' that is to say, the big mrdunga, because like the mrdunga which can be heard from a long distance, simply a few words can have a tremendous effect on millions of people if they are propagated widely. So it is our duty above all to print these words for the general benefit of mankind. Therefore if you can assist me in this manner then that will be the greatest service."

(Srila Prabhupada Letter, May 21, 1972)
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The Power of the Press