(Madan Mohan, Vancouver, 1974)
"We are hankering after love. We want to love somebody. That is the nature of living entity. But that love is frustrated in every step. The culmination of perfection of love can be realized when we understand, when we try to understand, and really love Kṛṣṇa. That can be achieved by Kṛṣṇa consciousness. And this Kṛṣṇa consciousness was preached by Lord Caitanya. When you become a lover of Kṛṣṇa, then all your loving propensities, all your desires, all your hankerings will be satisfied. And so long we do not understand what is love of Kṛṣṇa, what is Kṛṣṇa consciousness, we will love false things, and at the end we shall be frustrated. That is the going on. At every step we are being frustrated; still, we do not leave that path. Punaḥ punaś carvita-carvaṇānām (SB 7.5.30). We are repeating the same mistake, same mistake, in every step.
Now, even a love extended, so-called love extended, that nationalism, loving the countrymen, loving the humanity, that is also not perfect. We have got practical experience. In our country, in India, Mahatma Gandhi, he loved his country very nicely. He sacrificed everything, and for thirty-five years he simply struggled for the, I mean to say, independence of his country, of his countrymen. But the result was, at the ultimate end, he was killed by his countrymen. After loving so much his country, the result was that he was killed by his country. So in this material world the love is like that. It is never perfect. It cannot be perfect. So Lord Caitanya, taking compassion on these poor fellows, He taught love of Godhead. If you love Kṛṣṇa, then you will feel pleasure. Ānandamayo 'bhyāsāt (Vedānta-sūtra 1.1.12). In the Vedānta-sūtra it is said that 'Every living creature is searching after pleasure, pleasure.' Therefore we have presented this small booklet, that 'Kṛṣṇa is the Reservoir of Pleasure.' If you can love Kṛṣṇa, then you will get pleasure. Otherwise, there is no pleasure. You will be frustrated. This is a fact. If you take it, it is nice. If you don't take it, then that is your misfortune."
(Srila Prabhupada Lecture, New York, December 24, 1966)