(Click to enlarge photo of Srila Prabhupada)
Prabhupāda: In the Bhagavad-gītā there is statement (by Kṛṣṇa), "Among the trees, I am this tree. Among the animals, I am this animal. Among the persons... Among the fighters, I am this, I am this." He's everything, but just to point out a few... In another place He says, raso 'ham apsu kaunteya (BG 7.8). He is prepared to be appreciated by you in any condition of life if you take His instruction how to realize Him. And if you manufacture your own way, no, that is not possible. That is... Even if you are most ordinary man, still, you can realize Him. There is no difficulty. How?
Kṛṣṇa said, raso 'ham apsu kaunteya: "My dear Arjuna, I am the taste of the water." Now, who does not drink water? Anyone? The animal also drinks water and the human being also drinks water. But the animal cannot understand God, although God is there in the water, and the man can understand because he is human being. Therefore a human being is different from animal. If we remain like animals—we are drinking water, but we are not realizing Kṛṣṇa—then you are animal. This is animals. And if we drink water—everyone drinks water many times—so many times we can remember Kṛṣṇa. And that is the process of devotional... Smaraṇam. Śravaṇaṁ kīrtanaṁ viṣṇoḥ smaraṇam (SB 7.5.23).
So every time, if you drink water and remember Kṛṣṇa, then you are on the devotional service. Where is the difficulty? But the rascals will not take it. That is the... Where is the difficulty? Everyone drinks water, and as soon as you drink water when you are thirsty, and the taste of the water appeases your thirst, so if you simply remember that "In the Bhagavad-gītā it is stated that this taste is Kṛṣṇa," then immediately you remember Kṛṣṇa. And as soon as you remember Kṛṣṇa, it is devotional service, smaraṇam. Where is the difficulty? Where is the difficulty for becoming Kṛṣṇa conscious? Raso 'ham apsu kaunteya prabhāsmi śaśi-sūryayoḥ: "I am the illumination of the moon and the sun." So who does not see the moonshine and the sunshine? In daytime you see the sunshine and at night you see the moonshine. So if you see the sunshine and moonshine and if you remember Kṛṣṇa's instructions that "This sunshine, moonshine, I am," so where is the difficulty?
(Srila Prabhupada Lecture, Mayapur, March 16, 1976)