(Sri Sri Rukmini Dwarkadhish, Los Angeles, circa 1973)
"So just try to understand that death is there. You have to die. You may declare yourself, 'I am very dependent. I don't care for God or anyone,' but God will not excuse you. You have to die. You will see God in the form of death. Just like Hiraṇyakaśipu, he is seeing. Prahlāda says, 'My dear father, why don't you accept God?' 'Who is God? I don't care for your God. You rascal boy, you are chanting Hare Kṛṣṇa.' So God... The atheist may declare like that, 'There is no God,' but he will see God as death. That is compulsory. There is no excuse. So at the time of death, the mentality which you have created by practice, sadā tad-bhāva-bhāvitāḥ (BG 8.6), will act. This Hare Kṛṣṇa movement, this Kṛṣṇa consciousness movement, is simply educating people so that at the time of death one can remember Kṛṣṇa. That's all. And if he is fortunate enough to do this, immediately he is transferred to the Kṛṣṇaloka. Immediately, within a second. That is stated in the Bhagavad-gītā, tyaktvā dehaṁ punar janma naiti mām eti kaunteya (BG 4.9).
So why we should waste our time thinking so many nonsense things? Why not think of Kṛṣṇa, how beautiful He is, standing here with Rādhārāṇī? If we come here and take the impression and simply think of Him, our life is perfect. This is Kṛṣṇa consciousness. What is the difficulty and what is your loss? If you gain such big profit simply by thinking of Kṛṣṇa, why should you lose this opportunity, this human form of life? A cat cannot be educated. A dog cannot be educated. If I teach a dog, 'My dear dog, please think of Kṛṣṇa,' he is animal; it is not possible. But a human being, although at the present moment he is like a dog, but he can be trained to become a human being and think of Kṛṣṇa. That is possible. So we should take the opportunity. Bahūnāṁ janmanām ante (BG 7.19). This life is gotten after many, many births. We do not know. We have forgotten. This is the opportunity."
(Srila Prabhupada Lecture, Los Angeles, December 26, 1973)