(Click to enlarge San Francisco Rathayatra poster, 1969)
Prabhupada: We are trained up, because we belong to Kṛṣṇa family. So this Rādhā-Kṛṣṇa worship is our family tradition. Our forefathers, my father, my maternal uncles, we are Vaiṣṇava family by tradition, belonging to the Caitanya-sampradāya.
Mr. Malhotra: But how you entered in business, I mean.
Prabhupada: Because we were trained up from the very beginning of our life by our father, mother.
Mr. Malhotra: Grandfather also?
Prabhupada: Yes, our whole family. We have our family Deity, Dāmodara. In my childhood I was worshiping Rādhā-Kṛṣṇa Deities. And then, fortunately, I got my Guru Mahārāja, Bhaktisiddhānta Sarasvatī. So this was a good fortune, from the very beginning we were trained up. So in the beginning of our life, I was worshiping Rādhā-Kṛṣṇa and playing with Ratha-yātrā. The same thing is being done now, in a larger scale. (laughter) Nitya yukta upāsate. There is no change.
Mr. Malhotra: People must be very curious in California when this Ratha-yātrā, Jagannātha. They must be very curious.
Prabhupada: Yes. But they enjoy very much. They enjoy very much. Those who are even not my students, they also come to me, "Thank you, Prabhupada. Thank you, Prabhupada." They say like that. They enjoy very much, dance like anything, when the Ratha-yātrā goes. They say, "It is life." They are dancing. "This is life. We do not know what is happening, but we are dancing." They say like that.
Mr. Malhotra: Dancing, this ballroom dancing?
Prabhupada: No, around the road, Hare Kṛṣṇa dancing. (laughter) There is no need of ballroom. They become mad, dancing. Kṛṣṇotkīrtana-gāna-nartana-parau. That is ecstasy. So when the ecstasy is there, they understand this is life.
(Srila Prabhupada Conversation, Poona, December 22, 1976)