"Well-wisher to all. Well-wisher. Just like we are advising our all student that 'Save your country. They are becoming hippies. It is not... Future is very gloom. Try to save them.' So Vaiṣṇava will always think like that, how people will be happy. Sarve sukhino bhavantu. A Vaiṣṇava desire is not exploitation. Vaiṣṇava desire is that 'How others will be happy. How they will understand Kṛṣṇa. How they will get happiness in this life and next life.' This is Vaiṣṇava."
(Srila Prabhupada Lecture, Los Angeles, May 30, 1972)