(Click to enlarge photo of Sri Londonisvara.)
"Govindam ādi-puruṣaṁ tam ahaṁ bhajāmi. So our program is to worship with love and devotion Govinda, the original person. Govindam ādi-puruṣaṁ. This is Kṛṣṇa consciousness. We are teaching people to love Kṛṣṇa, that's all. Our program is to love, to place your love in the proper place. That is our program. Everyone wants to love, but he is being frustrated on account of his love being misplaced. People do not understand it. They are being taught, 'First of all, you love your body.' Then little extended, 'You love your father and mother.' Then 'Love your brother and sister.' Then 'Love your society, love your country, love the whole human society, humanity.' But all this extended love, so-called love, will not give you satisfaction unless you reach to the point to love Kṛṣṇa. Then you'll be satisfied. Just like if you throw a stone on some reservoir of water, on a lake, there immediately begins a circle. The circle expands, and expanding, expanding, expanding, when the circle touches the shore, it stops. Unless the circle reaches the bank or the shore of the reservoir of the water, it goes on increasing. So we have to increase. Increase. The increase means there are two ways. If you practice, 'I love my society, I love my country, I love my human nation,' then 'Living entities,' go on... But if you directly touch Kṛṣṇa, then everything is there. It is so nice. Because Kṛṣṇa means all-attractive, includes everything. Why everything? Because Kṛṣṇa is the center. Just like in a family, if you love your father, then you love your brothers, sisters, the servant of your father, the home of your father, the wife of your father, namely, your mother, everyone. The central point is father. This is crude example. Similarly, if you love Kṛṣṇa, then your love will be expanded everywhere.
Another example, just like if you love a tree, the leaves, the flowers, the branches, the trunks, the twigs, everything. You simply pour water on the root, then your loving affairs for the tree will automatically serve. If you love your countrymen, if you want to see that your countryman becomes educated, advanced economically and mentally, physically, then what you'll do? You pay tax to the government. You don't hide your income tax. You simply pay tax to the central government and it will be distributed to the educational department, to the defense department, to the hygienic department, everywhere. Therefore... These are crude examples, but actually, if you want to love everything, then you try to love Kṛṣṇa. You'll not be frustrated because that is complete. When your love is complete, then you will not be frustrated. Just like you have got complete feeding. If you are satisfied with food completely, then you say, 'I am satisfied. I don't want any more.'"
(Srila Prabhupada Lecture, Seattle, September 30, 1968)