(Click to enlarge photo of Srila Prabhupada and happy disciples)
"So why don't you take this simple formula? Be Kṛṣṇa conscious. How nice it is to become Kṛṣṇa conscious. We are living in... Not heaven. Heaven is nothing for us. We are living in Vaikuṇṭha in this temple. Anyone can practically see how they came from hellish life; now they are living in Vaikuṇṭha. So Kṛṣṇa consciousness is so nice and so simple. Why people are so foolish they do not take it? What is their complaint?
We are living so nicely that sometimes people are envious, that 'These people have no business, no occupation, and they are living in nice house, eating nice kṛṣṇa-prasādam (laughter), and chanting Hare Kṛṣṇa, and dancing!' They're envious. But when we say, 'Why don't you come here?' they will deny: 'No, sir. I cannot go.' (laughter)
Why you are envious? You come and participate and live like us, happily. 'No.' That he will not. (laughter) And this is the māyā. You see? Māyā will say, 'Oh, why you are going there? (laughter) You just come here in the Bowery Street, and as soon as you get some money, you purchase one bottle and lie down.' That is life.
So this is the position. But still, as living representative of Kṛṣṇa, our duty is to save these fallen conditioned souls. That is our duty. One may agree to come or not come. It doesn't matter. You try your best to bring him to this Kṛṣṇa consciousness position. Then Kṛṣṇa will be happy: 'Oh, this person is trying.' Because it is Kṛṣṇa's business. Kṛṣṇa comes. He advises, sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja (BG 18.66). And we are saying the same thing, that 'You just surrender to Kṛṣṇa. Be Kṛṣṇa conscious.' Therefore we are living representative of Kṛṣṇa. We are saying nothing else. Our only business is to repeat the Kṛṣṇa's word. Therefore we are representative."
(Srila Prabhupada Lecture, Los Angeles, June 19, 1971)